Rejected Mood Board

by | Nov 1, 2015 | Design

It’s been awhile! I’ve had several irons in the fire, and I’m trying to work on some larger posts so, in the meantime, here’s a rejected mood board for a freelance/pro bono campaign I worked on. Obviously, the campaign and organization had very strong ties to water. While I wanted to keep the ocean blues and wave-like, brushed feeling of the painted text, I really wanted to incorporate textures within this fairly neutral color palette. I did not take the images or create the brushed logotype, they were found and used for inspiration. Hope you had a great weekend!

water-based campaign mood board

Katie Kassel

Katie Kassel

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