Meet Katie Kassel

Education & Experience: The Long Version

College, Internships, and First Job

I attended college at Iowa State University in Ames, IA, and graduated with a BFA in Graphic Design in 2011. During the summer of 2010 I landed my dream internship at Meredith Corporation in Des Moines, IA. I spent 6 months as a Graphic Design intern at Better Homes & Gardens Special Interest Publications learning the ins and outs of magazine and editorial design. Never before had I witnessed so many moving parts and spectacular photography. I spent my first post-grad year working as the Graphic/Web Designer and Communication Coordinator at the American Association of Neuromuscular and Electrodiagnostic Medicine (AANEM) in Rochester, MN, where I got my first taste of web design.

Corporate and Agency Life

I landed my next job as an in-house graphic designer at HDR, Inc after a move to Omaha, NE. My technical proficiency improved ten fold and I was soon creating a large of volume of work very quickly. My mastery of presentations, internal branding, and print design at HDR left me wanting more web design opportunities. In the spring of 2014 I pursued a graphic design position at B² Interactive, a digital marketing agency, in Omaha, NE. During my time working within both large and small teams at B² Interactive, I had a front row seat to everything aspect of agency life. I learned how to audit prospective client’s brand presence, offer ways to improve their digital assets, and implement those suggestions. This is where I really grasped how to create a cohesive strategy and learned how to articulate that strategy to others.

Creative Consulting

I always wanted to try freelancing. I wanted to make a change which led to the creation of Kassel Creative, my own graphic and web design business. It has not been without challenges, but I feel fortunate every single day to work alongside my hard-working, understanding, lovely clients. The schedule and variety of work that comes with consulting suits me well.