Meet Katie Kassel
Education details, professional history, and how I ended up here (in a good way).
Be who you are. Look the part. Serve your audience.
I’m a go-getter who’s ready to help other go-getters get started.
You’ve made it this far…
So, why should we work together?
As a fellow small business owner and go-getter, I understand that you have A LOT on your plate. The bad news? You can’t do everything. The good news? You don’t have to. You need a creative partner you can trust to get the job done. My branding and website projects are designed with go-getters in mind and include all the files, elements, and support you need to go.
Jan 2018 to present
Kassel Creative, LLC
Owner and designer
May 2014 - Dec 2017
Graphic and web designer
June 2012 - May 2014
June 2011 - May 2012
American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM)
Graphic designer and Communications Coordinator
May 2010 - Dec 2010
Meredith Corporation (Better Homes & Gardens Special Interest Publications)
Aug 2007 - May 2011
Iowa State University
BFA, Graphic Design
Education & Experience: The Long Version
College, Internships, and First Job
I attended college at Iowa State University in Ames, IA, and graduated with a BFA in Graphic Design in 2011. During the summer of 2010 I landed my dream internship at Meredith Corporation in Des Moines, IA. I spent 6 months as a Graphic Design intern at Better Homes & Gardens Special Interest Publications learning the ins and outs of magazine and editorial design. Never before had I witnessed so many moving parts and spectacular photography. I spent my first post-grad year working as the Graphic/Web Designer and Communication Coordinator at the American Association of Neuromuscular and Electrodiagnostic Medicine (AANEM) in Rochester, MN, where I got my first taste of web design.
Corporate and Agency Life
I landed my next job as an in-house graphic designer at HDR, Inc after a move to Omaha, NE. My technical proficiency improved ten fold and I was soon creating a large of volume of work very quickly. My mastery of presentations, internal branding, and print design at HDR left me wanting more web design opportunities. In the spring of 2014 I pursued a graphic design position at B2 Interactive, a digital marketing agency, in Omaha, NE. During my time working within both large and small teams at B2 Interactive, I had a front row seat to everything aspect of agency life. I learned how to audit prospective client’s brand presence, offer ways to improve their digital assets, and implement those suggestions. This is where I really grasped how to create a cohesive strategy and learned how to articulate that strategy to others.
I always wanted to try freelancing. I wanted to make a change which led to the creation of Kassel Creative, my own graphic and web design business. It has not been without challenges, but I feel fortunate every single day to work alongside my hard-working, understanding, lovely clients. The schedule and variety of work that comes with consulting suits me well.
Let’s Work Together
Choosing a creative partner is a big decision. I’m ready to make it easy for you. Get in touch to start your design project.