Logo Design and Branding Services

Let your logo do the legwork

Serve your audience and look great doing it.  A strong brand presence tells your customers you know what you’re doing. Get a custom logo and thoughtful, thorough brand. Build trust with cohesive elements, from your logo to colors to messaging.

What You Get With Your Logo and Brand Suite

Brand Concept and Development

I research with a deep dive into competitors, industry trends, and shape explorations to identify what makes your business unique. Then I create logos concepts that support the overall vision.

Logo Files

Get full-color, black, and reversed logos in digital and print-friendly filetypes. This is every file you need for every place you want to use it. Additional versions provided upon request.

Brand Guide

Receive a branded PDF document detailing how to use your new logo–what version and color and filetype to use. All colors, fonts, and other elements are outlined for future reference.

Branded Materials

Show off your new look with a branded PowerPoint, business card(s), letterhead template, and additional print and digital materials you may need.

The Logo Design and Branding Process


Get in Touch

Send an email, schedule a call, or submit a contact form to get started.


Share & Research

You know your business better than anyone, share the when, why and how. Researching and sketching come first.


Design Logo Concepts

Sit back and relax (but not too much) while I present a new logo! See your vision come to life in 2-4 concepts designed to represent your business.


Colors & Elements

Choose the elements, colors, and messaging that best complement your chosen logo.


Special Delivery

Receive logo files in various colors, layouts, and filetypes. And then…use it everywhere! A custom Brand Guide will guide you through the process.

Understanding Brand Elements

Putting all the pieces together


A logo is the mark that represents your business, services, or products. A visual representation of who you are and what you do.

Versions and Variations

Your logo can be used in a million different places and ways. Multiple logo variations give you flexibility while making your brand consistent across platforms and mediums.

Brand Elements

Branding is all of the elements that work together to show your unique position in your industry. Shapes, patterns, font styles, photography and imagery, and the tone of voice used in your communications all support your brand.

Pathfinder logo, branding, and coffee packaging

Ready to take the first step?

Start the Brand Questionnaire

First things first, complete the Branding Questionnaire. This form is a quick way to organize and share your business details. You get a copy, I get copy, we discuss.

Kind Words for Kassel Creative

We are quite pleased with the variety of concepts presented! Thank you for taking the time present them to the team with explanation of concept – it was great to see the whole team get excited about a concept! We believe it fits our vision for the various services which will be offered under the new name. It is rich and vibrant!”

Logo Designs

Coffee & Christ Consciousness Logo | Katie Kassel, Kassel Creative
Jill Andersen Coaching Logo | Katie Kassel, Kassel Creative
Transform Fitness Logo | Katie Kassel, Kassel Creative
Lifescape Law & Development Logo | Katie Kassel, Kassel Creative
Nebraska Society of Anesthesiologists Logo | Katie Kassel, Kassel Creative
CXActivate Logo | Katie Kassel, Kassel Creative

A Few More

Designed and completed on behalf of B2 Interactive.

Let’s Work Together

It’s time to give your business or organization a brand that represents the heart and work behind it.