Logo and Branding Questionnaire

Why the form?

This form usually takes about 5-10 minutes to complete. This tool is meant to: document business details, organize your ideas, and prompt practical uses for your design preferences. Fill out what you can and move on.

– Thanks so much! –

  • This field is for validation purposes and should be left unchanged.

  • Contact Information

  • Business Owner, Office Administrator, Teacher...
  • Do you have an existing website?

  • Organization History

  • Target Audience

  • How old are they? What do they do? Where do they live? What are their motivations in choosing your product or service?

  • Personality

  • Check all that apply.
  • For example, if "Joe's Garage Door, Inc" is the legal name of your business, but only "Joe's Garage Door" should be included in the logo. Please make sure spelling is correct.

  • Preferences and Usage

  • IE: website, shirts, posters, pens, social media, storefront signage, billboard, cups, etc. Why does this matter? We want to create a logo mark that is distinguishable at all sizes and across mediums.
  • Hit the "+" to add as many lines as you want!
  • Do you have screenshots of things you like or files from past branding efforts? Feel free to add those files here.
    Drop files here or
    Accepted file types: jpg, gif, png, pdf, Max. file size: 300 MB.

    • Wrapping Up

    • MM slash DD slash YYYY
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    Why should you fill out this branding questionnaire?

    You are the expert on your business… and I want to know all about it! Get me up to speed on where you’ve been, what you’ve tried, and what your goals are. The more details you share, the better I understand your organization and design needs. The result is a strong, consistent visual representation of what your business does and who it serves.