Logo and Branding Questionnaire

Why the form?

This form usually takes about 10 minutes to complete. This tool is meant to: document business details, organize your ideas, and prompt practical uses for your design preferences. Fill out what you can and move on. We’ll each get a copy and discuss together.

– Thanks so much! –

Start Here

This field is for validation purposes and should be left unchanged.

Contact Information

Name(Required)
Business Owner, Office Administrator, Teacher...
Do you have an existing website?

Organization History

For example, if "Joe's Garage Door, Inc" is the legal name of your business, but only "Joe's Garage Door" should be included in the logo. Please make sure spelling is correct.

Target Audience

How old are they? What do they do? Where do they live? What are their motivations for choosing your product or service?
Is it highly competitive? Are they doing things you admire or despise? Why do customers or clients choose your business over competitors?
How people find you now? Is this working? If this is a new venture, how would you like to be found or contacted?

Identity and Personality

What is your company's "north star"? What are the beliefs, principles, or policies that shape your organization?
These can related to your goals or how you are/hope to be perceived by clients and customers.
How should your brand's voice sound to customers and clients?(Required)
Check all that apply.

Visual Preferences and Usage

Your brand should include or look:(Required)
Check all that apply.
IE: website, shirts, posters, pens, social media, storefront signage, billboard, cups, etc. Why does this matter? We want to create a logo mark that is distinguishable at all sizes and across mediums.
Brands or companies doing it right:
Please share links to any examples of logos, imagery, or websites that you like. Hit the "+" to add additional names or links
Do you have screenshots of things you like or files from past branding efforts? Feel free to add those files here.
Drop files here or
Accepted file types: jpg, gif, png, pdf, Max. file size: 300 MB.

    Wrapping Up

    Do you have a deadline in mind?(Required)
    How many people will be participating in sharing feedback and approving this project? What are their roles?
    Add anything else you want to share here.
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    Why should you fill out this branding questionnaire?

    You are the expert on your business… and I want to know all about it! Get me up to speed on where you’ve been, what you’ve tried, and what your goals are. The more details you share, the better I understand your organization and design needs. The result is a strong, consistent visual representation of what your business does and who it serves.